I wish I wrote small social posts more often—I have a lot of great, and sometimes hysterical, ideas. But that's just not me. When I was full-time with Marketpath, I struggled to write regular blog posts. I'd kick off a great effort and for a month or two I'd fulfill my goals, write some decent content, and show some regular activity, an important part of the marketing mix.
But I'm a builder, a doer, and someone who likes to see tangible results. I like to sit back and admire my work and say, "It's done.". Social posts are so completely intangible when you don't have a large number of engaged followers. You get virtually nothing in return for the effort. And they're never done. You can't stop writing posts and expect whatever gravy train to keep providing.
In general, marketing and sales have always been a challenge for me because they require an always-on perseverance. My friend, John Hurley, is always on, and it doesn't matter what project it is. I'd walk away from our conversations thinking, "Damn, his _______ business is super exciting and going gangbusters," even if it wasn't even close in real life. He always promoted, pitched, and sold. Always. I admire people like John. I truly do, because I just can't keep up the pace.
But then again, I'm not a self-absorbed rag that gets everything around me wet. No offense to the self-absorbed rags whom I call friends. I love you for who you are. And please understand, to be successful, I think you have to be somewhat self-absorbed to be always on, pitching your doodads.
But here I am posting on a random Saturday evening when I should be detained otherwise in the company of family, friends, or some other nebulous adventure. This year, I've talked about my new book more times than I can count. Perhaps I'm becoming my own type of self-absorbed rag. I suppose only time will tell.
